Etsy SEO
The best Etsy SEO tools, free plans first.
Etsy search reads your title and tags, and SEO tools estimate which words shoppers type. Here's what each popular tool costs, what you get free, and which one fits your problem.
Free plans and prices at a glance
| Tool | Free plan | Paid plans |
|---|---|---|
| eRank | Yes — $0 forever, no credit card. 5 keyword lookups/day, 1 shop with 50 listings, 5 listing audits/day, 1 AI Listing Helper use/day. | Basic: $5.99/mo Pro: $9.99/mo Expert: $29.99/mo |
| EverBee | Yes — 'Hobby' plan, $0, free forever, no credit card. Product analytics (views, reviews, favorites), 10 keywords, basic filters. No free trial of paid plans. | Growth: $24.99/mo Business: $69/mo |
| Alura | Yes — $0/month. 5 daily keyword & product searches, AI listing optimization (about 20), sample research databases, profit calculator, Chrome extension, 1,000 starter AI credits. | Basic: $7.99/mo Growth: $14.99/mo Professional: $29.99/mo |
| Marmalead | No free plan listed on the pricing page. | Monthly: $19/mo Quarterly: $18/mo Annual: $16/mo Lifetime: $300 once |
| Sale Samurai | Yes — 'Freemium', $0: 20 keyword searches/month and 10 listing analyses/month, no payment method. Paid plans have a 3-day free trial. | Monthly: $19.99/mo Yearly: $16.65/mo |
Checked Oct 19, 2026 on each tool's pricing page. eRank and EverBee links on this page are affiliate links (disclosure).
Which one fits your problem?
- "My listings don't show up in search." Start with a keyword tool: eRank, Marmalead or Sale Samurai.
- "I don't know what to make next." Use a product research tool that estimates sales: EverBee.
- "I want one tool for SEO and marketing." Alura.
The tools
eRank Best free start
Etsy keyword research, listing audits and competitor tracking.
Keyword research, listing audits against Etsy's guidelines, competitor tracking, traffic sources and an AI Listing Helper. Its free plan has no time limit and needs no card.
- free plan
- Yes — $0 forever, no credit card. 5 keyword lookups/day, 1 shop with 50 listings, 5 listing audits/day, 1 AI Listing Helper use/day.
- paid from
- $5.99/mo (Basic: or $65.99/yr; 100 keyword lookups/day, 5 competitors)
Visit eRank ↗ Full eRank details → · eRank pricing page ↗ (affiliate link)
EverBee Best for product research
Etsy product research: estimated sales, revenue and trends for any listing.
EverBee leans toward product research: estimated sales and revenue per listing, plus keyword research with a Keyword Score. The Tag Analyzer is on paid plans. The paid prices we saw were annual billing.
- free plan
- Yes — 'Hobby' plan, $0, free forever, no credit card. Product analytics (views, reviews, favorites), 10 keywords, basic filters. No free trial of paid plans.
- paid from
- $24.99/mo (Growth: Billed annually at $299/yr (the page lists $468 crossed out). Unlimited keywords, Tag Analyzer, 100 AI actions/mo)
Visit EverBee ↗ Full EverBee details → · EverBee pricing page ↗ (affiliate link)
Alura Most features
All-in-one Etsy research, AI listing optimization and shop tools.
Keyword and product research, AI listing optimization and a profit calculator, with Pinterest marketing, A/B tests, Etsy Ads optimization and email marketing on higher plans.
- free plan
- Yes — $0/month. 5 daily keyword & product searches, AI listing optimization (about 20), sample research databases, profit calculator, Chrome extension, 1,000 starter AI credits.
- paid from
- $7.99/mo (Basic: or $95.88/yr; 50 daily searches, 2,000 AI credits/mo)
Marmalead Simplest scores
Etsy keyword research with simple 'cell phone bar' scores and forecasting.
Marmalead scores keywords on search volume, engagement and competition, shows a year of seasonality and forecasts three months ahead. No free plan, but there's a one-time lifetime option.
- free plan
- No free plan listed on the pricing page.
- paid from
- $19/mo (Monthly: $19 paid monthly)
Visit Marmalead ↗ Full Marmalead details → · Marmalead pricing page ↗
Sale Samurai
Etsy keyword and product research with a Chrome extension.
Search volume estimates and trends, keyword ideas, top-selling listing research and a shop dashboard, with a free Chrome extension. The free tier is small, but paid plans have a 3-day free trial.
- free plan
- Yes — 'Freemium', $0: 20 keyword searches/month and 10 listing analyses/month, no payment method. Paid plans have a 3-day free trial.
- paid from
- $19.99/mo (Monthly)
Visit Sale Samurai ↗ Full Sale Samurai details → · Sale Samurai pricing page ↗
Using AI to write titles and tags
AI writers like ChatGPT can turn your notes into a first-draft title, 13 tags and a description, but they have no Etsy search data. A simple workflow:
- Find 5–10 candidate keywords in an SEO tool (eRank's free plan gives you 5 lookups a day).
- Give the AI your product facts plus those keywords and ask for a title and 13 tags.
- Edit the draft so every word accurately describes your item, then check the keywords again.
- After a few weeks, check which search terms brought visits in your Etsy shop stats.
ChatGPT For drafts
General AI assistant for drafting titles, tags, descriptions and shop policies.
The free plan is enough for drafting listing text. Always check any facts it writes, like materials and sizes.
- free plan
- Yes — $0 Free plan with limited image creation, uploads and memory.
- paid from
- $8/mo (Go: More messages, uploads and image creation; the page says this plan may include ads)
Visit ChatGPT ↗ Full ChatGPT details → · ChatGPT pricing page ↗
Head-to-head comparisons
- eRank vs EverBee: keyword SEO vs product and sales research
- Alura vs eRank: cheapest keyword tool vs all-in-one
- All AI tools for titles and tags
Using AI for the product itself, not just the listing? Read Etsy's AI rules first.
Sources we checked
We link every claim to where it came from. Tool prices come from each tool's own pricing page (checked Oct 19, 2026). If a source changes, the source wins.